LegaSea and New Zealand Sport Fishing Council


The New Zealand Sport Fishing Council (NZSFC) is a recognised National Sporting Organisation made up of 59 clubs nationwide and 33,000 affiliated members. In 2012, the Council initiated LegaSea as a public outreach arm to help increase awareness of the issues and challenges that face our coastal fisheries and marine environment. LegaSea is committed to ensuring there is enough fish in the water for future generations.

Our work is focused on rebuilding abundant inshore fisheries through advocacy, education and research, including:

  1. Ensuring information on our fisheries is accessible to the public
  2. Advocating on behalf of NZSFC members and recreational fishers to policymakers and decision makers.
  3. Informing and educating New Zealanders about issues affecting our fisheries and marine environment
  4. Educating recreational fishers about best practice fishing and how to minimise their impact on our marine environment
  5. Engaging with local communities through various activities including freefishheads.co.nz and Hiwi the Kiwi
  6. Funding research on relevant topics
  7. Producing evidence-based submissions on fisheries management and marine protection policies and proposals through the NZSFC fisheries management team

FishCare is a core environmental initiative for LegaSea. It is aimed at educating recreational anglers on ways in which they can reduce their impact on the marine environment. The desired outcome, more fish in the water for future generations.



Qualified Experience 


  1. The NZSFC has a successful track record of promoting marine conservation and responsible boating practices since its incorporation in 1959.
  2. LegaSea has established itself as a trusted source of information and has the ability to reach a broad spectrum of New Zealand society, from fishers to environmentalists and educators.
  3. Recreational fishers are expressing a genuine desire to be part of the solution. There is recognition that we must all contribute to restoring abundance and minimising waste.
  4. The NZSFC coordinates and promotes an educational programme called Hiwi the Kiwi. This programme engages New Zealand Primary School Students teaching them about water safety and respect for the marine environment. Approximately 50,000 primary school children and 1,900 teachers partake in this programme annually.