FishCare Supporters

FishCare – the school of best practice, could not have the influence and reach it does without the help of its many supporters within the recreational industry, the fishing community and aligned groups who share the values of the FishCare programme. Many fishing entities are realising the vulnerability of our fishery and marine environment and the need to foster and promote values that fishers will adopt to enhance the health and abundance of our marine ecosystem. Within the fishing community, there has been a shift toward more sustainable fishing practices; from measure and release sections at competitions to encouraging fishers to hand gather scallops instead of dredging to replacing treble hooks on lures with single hooks to reduce the harm to fish when wanting to release them.

Sustainable Coastlines

Sustainable Coastlines are a New Zealand registered charity, with the mission to enable people to look after the coastlines and waterways they love. Sustainable Coastlines coordinate and support large-scale coastal clean-up events, educational programs, public awareness campaigns and riparian planting projects. Camden Howitt, co-founder and general manager, presented on camera and helped us produce our video of FishCare principle #4 – Reducing our impact on other sea creatures.


‘The FishCare programme has excellent messages on helping fishers to reduce their impact on our coast: a huge focus for our charity. As responsible fishers, kaitiakitanga or guardianship should be at the heart of everything we do, and FishCare does a good job of providing simple tips to become better guardians of this place we love.’  Camden Howitt, co-founder and general manager, Sustainable Coastlines.



Seabird Smart 

Conservation consultant, Emma Cronin, has been involved in the marine and environmental science sectors, working both locally and internationally with government and private organisations (Southern Sea Birds, Forest & Bird) on numerous research, conservation and tertiary education projects. Emma contributed her knowledge on seabirds when FishCare was producing its 4th principle video, reducing our impact on other sea creatures.

‘It was a pleasure to present seabird smart information as part of the FishCare programme. Helping fishers become more aware of how to better interact with seabirds and other creatures is really important for the future health of our ecosystem and of course our many seabird species.’ Emma Cronin – Conservation Consultant

Coastguard, NIWA and Northland Regional Council

The above organisations have all been involved in the development of the FishCare programme, allowing us to utilise their expertise for producing relevant content in the areas of safety, seagrass habitat and marine pests . It has been invaluable to have their feedback in producing a programme that can help fishers reduce their impact on the environment. See the 4th Principle of FishCare for more information.